Shop Professional Permanent Hair Colour
Unlock salon-quality results at home with our curated collection of professional permanent hair colour tubes. Unlike standard "box dyes" found in drugstores, professional tubes offer higher pigment concentration, better longevity, and the flexibility to choose the exact developer strength your hair needs.This customization results in less damage and a more personalized color result.
- L'Oreal Majirel: Renowned for its Ionène G technology that conditions the hair while coloring.2
- Schwarzkopf Igora Royal: Famous for "True-to-Tuft" color accuracy and high-definition pigment.3
- Matrix SoColor: Features a pre-bonded formula to protect hair integrity during the coloring process.
Best Permanent Hair Colour for Every Need
Choosing the right tube depends entirely on your hair goal. We categorize our inventory to help you distinguish between maintenance (covering greys) and creativity (fashion shades).
100% Grey Coverage (Base Shades)
To achieve total coverage on grey or white hair, you must use a "Base" or "Natural" shade. In professional numbering systems, these are the shades ending in .0 or labeled as N (e.g., 4.0 Medium Brown or 5N).
- Why Crème Works Best: Our L'Oreal and Matrix crème formulas are thick enough to coat coarse, stubborn grey hairs without dripping, ensuring the pigment penetrates deep into the cortex.
- Pro Tip: If you want a fashion tone (like Red or Gold) but have over 50% grey hair, mix a Base shade with your Fashion shade to ensure full coverage.
High-Lift & Fashion Shades
You do not always need bleach to achieve lighter, vibrant colors on dark Indian hair. Our "High-Lift" series (often numbered 11 or 12) are designed to lift natural hair up to 4 levels while depositing tone simultaneously.
- No Bleach Required: Achieve stunning Ash Browns, Honey Blondes, or Coppers on virgin dark hair using these specialized tubes with a higher volume developer.
- Trending Shades: Explore our best-sellers including Deep Burgundy, Mahogany Copper, and Iridescent Ash.
How to Mix & Apply Professional Hair Colour Cream
Professional results require precise mixing. Unlike box kits, professional tubes require you to buy the Developer (Oxidant) separately. Here is how to customize your mix.
Choosing the Right Developer (Oxidant)
The developer is the "activator" that opens the hair cuticle.4
- 20 Volume (6%): The standard choice for 100% grey coverage or staying at the same darkness level. It provides controlled lift and maximum deposit.
- 30 Volume (9%) / 40 Volume (12%): Essential for High-Lift shades or fashion colors. Use this if you want to make dark hair significantly lighter or brighter.
Mixing Ratio & Application Steps
- The Golden Ratio (1:1): For most standard permanent colors (Majirel, Igora Royal, SoColor), mix 1 part colour tube with 1 part developer (e.g., 60g tube + 60ml developer). Note: High-lift blondes often require a 1:2 ratio.
- Application: Apply the mixture to dry, unwashed hair. If covering regrowth, apply to roots first and let it sit before pulling through to the ends.
- Processing Time: Let the color process for 35–45 minutes. Do not rinse early; the chemical process needs this full time to lock the color molecule into the hair shaft.
Frequently Asked Questions
What is the difference between Box Dye and Professional Tubes?
Professional tubes are "hairdresser quality." They contain higher quality pigments and allow you to mix a specific developer strength (like 20 Vol for sensitive hair or 40 Vol for lifting). Box dyes come with a "one-size-fits-all" developer (usually too strong) which can cause unnecessary dryness and damage over time.
Will permanent color damage my hair?
All permanent color involves opening the cuticle, which causes some stress to the hair.5 However, modern professional brands like Matrix (Pre-Bonded) and L'Oreal (Ionène G) include built-in bonding agents and conditioners that protect the hair fiber during the process, resulting in significantly less damage than traditional dyes.
Do I need to bleach my hair before using permanent color?
Not necessarily. Permanent hair color has the ability to "lift" (lighten) natural virgin hair by 2 to 3 levels. If you have dark brown hair and want to go to a medium hazelnut or copper, a permanent tube with 30 Vol developer is sufficient. You only need bleach for pastel shades or going platinum blonde.
Can I use permanent hair color on chemically straightened hair?
Yes, but you must proceed with caution. We recommend waiting at least 2 weeks after a rebounding or smoothing treatment before applying permanent color. Always perform a strand test first, as chemically treated hair is more porous and can absorb color too quickly, leading to darker results than expected.
Can hair be permanently colored?
Yes. Permanent hair color works by using ammonia (or an alternative alkalizer) to open the hair cuticle and deposit dye molecules deep into the hair's cortex.6 As the cuticle closes, these molecules are trapped effectively forever. The color will not wash out, but it will eventually fade in tone, and your natural roots will grow out.
Which permanent hair color is safest?
The safest permanent hair colors are those that are Ammonia-Free (like L'Oreal Inoa) or those that contain Bond-Building Technology (like Matrix SoColor Pre-Bonded). These formulas minimize structural damage to the hair shaft and are gentler on the scalp.
How long does permanent hair color last?
Technically, permanent hair color lasts until the hair grows out or is cut off. However, the vibrancy of the tone typically remains fresh for 4 to 6 weeks (approx. 20-28 washes). Red and copper shades tend to fade faster than browns and blacks. To extend the life of your color, use a sulphate-free shampoo.